Small business marketing is going to be different from large business marketing. For one thing, small businesses are just not going to have the resources of larger businesses when it comes to anything, and that includes marketing. There’s also the fact that small businesses just don’t need the revenue of larger businesses in order to remain profitable, because they just don’t incur the same expenses.
Small businesses can get away with less marketing, but they also need targeted marketing. They’ll also need to market using fewer people in most cases, since small businesses are going to have fewer staff members almost by definition. As such, small business marketing needs to be the sort of thing that people can complete almost on an individual level, since the marketing very well might fall on the shoulders of individual people.
Local and Small Business Marketing
Marketing on a local level makes more sense for small businesses than it does for large businesses, since small businesses are almost always going to be businesses that operate solely on a local level. There are some small businesses that might operate online and they might have customers from all over the world, so that is a possibility. However, many other small businesses are going to operate using single locations, and they can market using that vantage point.
Small businesses can make use of both the newer online marketing and the older methods of marketing as a result. Putting fliers in the mailboxes of potential customers is not helpful for large businesses that operate on a large scale. Putting fliers in the mailboxes of local people actually can help for the people who are trying to get local customers. Sending people to print these out, passing them around door to door in the process, can still work even in the Information Age.
Some businesses are turning away from this form of advertising. The thing is, plenty of people get so much information through social media and email these days that they almost instinctively tune it all out without registering it. People are more likely to pay attention to almost anything that comes in through the mail, just because people get less mail proportionately. A flier in a mailbox might occupy the majority of the mail that person receives in a given day. It’s difficult to get that kind of attention through email.
Local and new businesses that are just starting out are going to need local customers, and that means reaching out to the community in any way. There are community bulletins where people can post ads. There are local newspapers where people can post ads. There are also websites that discuss local events that will feature opportunities for advertisements. All of these venues can be helpful for the people interested in small business marketing.
Social Media and SEO
Social media is still indispensable in the modern world. Even if the social media profile doesn’t really seem to help much directly, it looks bad if a business does not have a social media profile. People will still spread around information about a particular business using social media, and it is important that all businesses have social media profiles and websites.
Having one social media page that is well-maintained makes more sense than having several social media pages that barely get any attention. Facebook works particularly well for small businesses, as does Twitter. Some people in the restaurant business have found that Instagram and other social media websites that involve pictorial information are useful, since people sometimes find their future meals using pictures today. Images do grab people’s attention, and using images for advertising online really can make all the difference.
You can always hire a top SEO company to help with your online presence in the search engine results listings. Search engine optimization can pay dividends if you work with a competent firm.
Having one person maintain a social media page can help. Still, social media marketing is more important for businesses that operate on an international level. For instance, people who make clothes out of their own homes and who can ship the clothes and sell them all over the world should definitely focus on social media marketing. People who are operating local restaurants and who need local customers need to have social media pages, but those pages are often going to be token pieces of advertising. They’re still going to need to focus on the potential local customers.
Small Businesses and Reviews
People today often don’t even purchase tacos without reading reviews of the best taco places. Reviews make or break businesses these days. Getting reviews and trying to attract positive attention really does make all the difference in the world these days. However, people should not try to purchase reviews in the name of small business marketing.
It makes more sense to just leave the door open for reviews and to provide the best possible service in the hope of attracting the positive attention associated with good reviews. People are too suspicious of fake-looking reviews to really acknowledge them these days, which is always going to be a problem.
People should be aware of the fact that marketing for a small business often truly means acting locally but thinking globally, as the saying goes. Information online can make or break businesses that operate solely on the local level. What happens on a local level can influence what happens on a global level, given the reviews that local customers can write. Small business owners need to look at the bigger picture while still keeping the scope of their marketing at the right level.